Semalt Study: How To Build The Perfect URL For SEO?

Search engines use URLs to amass all the data they gather pertaining a page of content. The design of a URL can make the difference in regard to ranking aided by search engine optimization. They are various things that matter in a URL while others don't.

The Senior Customer Success Manager of Semalt Digital Services, Jack Miller, provides the tips how to boost your SEO with perfect URLs.

Uniform Resource Locators (URLs) inform browsers and servers where to locate a page. These links are in a format readable by human beings, and their role is to cover IP addresses based on underlying numbers.

For a URL to be considered friendly, it must contain words as opposed to long lists of letters and numbers. They are effective since they are in a human readable format and the minimal keyword relevance indicators they relay to search engines. In most cases, the URLs created automatically by your platform are not friendly. However, the majority of the platforms currently, allows you to make URLs friendly by changing the default letters and numbers in the hierarchy of a site using names of pages and paths.

Consider the following two examples of URLs.


Despite the fact that the second URL is not much shorter, one can easily tell what the web user will get: a page related to men's wear.

Creating Optimal URLs

The following are the requirements of best URLs for SEO:

  • The URLs should be short as possible and void of extra words or folders.
  • The presence of alphanumeric characters in lowercase only. Using lowercase minimizes the risk of content duplication.
  • Using hyphens to separate words. Spaces and underscores should be avoided since search engines consider words separated by these marks to be single long words.
  • Applying keywords when possible.

Use of keywords results in better ranking and also enhances user experience.

HTTPS Preference

Google opts to enhance the ranking of secure platforms hosted on the HTTPS protocol. Studies indicate that approximately over 50% of the search outcomes on a page originate from sites on HTPPS.

The substitution of HTTP with HTTPS is a URL change, with a significant amount of risks. Google regards the migration as pretty good since the protocol is considered secure. However, 301 directs should be applied to enhance transition and performance need to be evaluated to uncover possible issues.

Hashtags in URLs

JavaScript is either regarded as universally crawlable or bad by SEO experts depending on whether or not they believe Google's declaration that "we normally render and comprehend your websites like modern search engines".

Content that can be optimally crawled is dominated by the intonation of one URL for the single page of content. AJAX makes a single URL for a myriad of pages of content, particularly depriving the search engines an exceptional page label to which, they can link authority signals and relevance.

When to optimize URLs

The perfect times to optimize URLs are platform redesigns and migration. As technology or site technology changes, platform redesigns are likely to change and thus, it's an ideal time to insert requirements regarding URL syntax and content.

It is important to note that your URLs should be optimized only if it needs to technical reasons or redesign measure to avoid risks.